FOUR-WEEK CONTENT PLAN
Free from StegPoint · stegpoint.com

HOW TO USE
Use three posts per week on the channels your customers already use. Replace bracketed fields, add real photos you have permission to share and check every statement. Change the schedule to suit your workload. No results are guaranteed; use the review at the end to learn what customers respond to.

WEEK 1 — HELP PEOPLE UNDERSTAND WHAT YOU DO
Post 1: Introduce your main service.
Caption: Need help with [problem]? We provide [service] for [customer type] in [actual area]. Here's what's included: [three specific inclusions]. Have a question? [Contact action].
Photo: A clear image of that service in progress.

Post 2: Answer a common question.
Caption: "[Real question customers ask]?" The short answer is [plain answer]. Before booking, check [one useful detail]. Ask us if you're unsure about your situation.
Photo: The part of the job your answer explains.

Post 3: Introduce the person behind the business.
Caption: I'm [name], and I run [business]. I look after [work]. My favourite part is [honest personal detail]. When you contact us, [what the customer can expect].
Photo: A friendly owner portrait.

WEEK 2 — SHOW THE PROCESS
Post 4: Explain three steps.
Caption: Here's how [service] works: 1. [First step]. 2. [Second step]. 3. [Third step]. To get started, send us [details needed].
Photo: Three real process photos, or one useful overview.

Post 5: Share a preparation tip.
Caption: Before your [service], [simple preparation step]. It helps us [specific reason]. We'll confirm [important detail] before your appointment.
Photo: What a prepared space or item looks like.

Post 6: Show a detail people miss.
Caption: This small detail matters: [detail]. We check it because [practical reason]. Here's what to look for when [relevant situation].
Photo: A clear close-up with enough context.

WEEK 3 — HELP CUSTOMERS CHOOSE
Post 7: Explain an inclusion.
Caption: When we quote for [service], [specific inclusion] is covered. [Optional extra] is separate and agreed before work starts. Ask us for a clear scope for your job.
Photo: The included work or finished result.

Post 8: Describe a real project.
Caption: For this [project], the customer needed [actual request]. We completed [actual work]. The result was [observable result]. [One useful lesson].
Photo: Your own project, with permission. Do not invent a client story.

Post 9: Explain what you need for a quote.
Caption: Want a quote for [service]? Send [detail one], [detail two] and [detail three]. That helps us [give an accurate scope / arrange the right next step].
Photo: An example of a useful measurement or photo, without customer data.

WEEK 4 — MAKE THE NEXT STEP EASY
Post 10: Explain who the service suits.
Caption: [Service] may suit you if [real need]. If you need [different scope], contact us first so we can tell you whether we can help.
Photo: A relevant job or setting.

Post 11: Share an aftercare tip.
Caption: After [service], [practical aftercare step]. If you notice [relevant concern], contact [appropriate contact]. Keep any supplied care instructions handy.
Photo: The finished work or a useful care step.

Post 12: Invite an enquiry.
Caption: Planning [job]? Tell us [details] and your preferred timing. We'll [actual next step]. Reach us at [contact details / website].
Photo: Your strongest relevant real work image.

FIVE-MINUTE WEEKLY REVIEW
Which posts led to relevant questions or enquiries?
What did people ask that we could answer next week?
Which post was easiest to create?
What should we repeat or explain more clearly?
Only record results you actually observed; likes are not the same as enquiries.