WEBSITE CONTENT PLANNER
Free from StegPoint · stegpoint.com

1. THE BASICS
Business / trading name:
Contact person:
Preferred public email and phone:
Current website, if any:
Actual service area or public business location:
Opening hours / availability:

2. YOUR CUSTOMERS
Who do you help?
What usually makes them look for your service?
What do they need to know before contacting you?
What are the three questions you hear most often?
1.
2.
3.

3. YOUR MAIN MESSAGE
Complete this sentence: We help [who] with [service] in [real service area].
What makes your approach useful? Give one specific, supportable example.
What should a visitor do next? Choose one main action: call / enquire / request a quote / book.
Where should that action lead?

4. YOUR SERVICES
Repeat for each service:
Service name:
Who it is for:
What is included:
What is not included:
How the process works:
Pricing, if you want it public:
What you need to prepare an accurate quote:

5. EVIDENCE YOU CAN USE
Real project photos you own or have permission to use:
Customer feedback you have permission to publish:
Qualifications or registrations you can verify:
Facts that support your claims:
Leave anything unconfirmed out of your website copy.

6. PAGE OUTLINE
Home: main message, key services, useful evidence, contact action.
Services: inclusions, process, important questions and next step.
About: who runs the business and how you work.
Contact: public contact details, relevant location and required enquiry fields.
Other pages genuinely needed:

7. HANDOVER CHECKLIST
[ ] Logo file and brand colours available.
[ ] Photos named clearly and usage permission checked.
[ ] Service details, contact details and hours checked.
[ ] Domain ownership and current provider known.
[ ] One person chosen to review the website.
[ ] Required privacy and business information supplied.
[ ] Passwords shared through a secure method, never this planner.

READY-TO-EDIT WEBSITE COPY
Use this after completing the planner. Replace every field and only include facts you can support.

HOME HEADLINE
[Main service] for [customer type] in [actual service area].

HOME INTRODUCTION
We help [customer type] with [main service]. From [first step] to [finished result], we [specific approach]. Tell us what you need and we'll [realistic next step].

SERVICE BLOCK
[Service name]
For [customer need]. Includes [specific inclusions]. Before we start, we'll [scope / quote / inspection process].
Next step: [Request a quote / Call us / Send your details].

ABOUT BLOCK
I'm [name], the person behind [business]. I look after [type of work] for [customers / actual service area]. When you contact us, [what really happens].

FAQ ANSWERS
Where do you work? We cover [verified areas]. Ask us about [travel / access conditions, if relevant].
How do I get a quote? Send [minimum details]. We'll [real process and response time].
What happens next? First [step one], then [step two], then [step three].
What should I prepare? Please [relevant preparation].

CONTACT INTRODUCTION
Tell us about [job / request], where you need it and your preferred timing. We'll get back to you using the contact details you provide.